This grant is no longer active and cannot be applied for.

Quality Schemes Promotion and Sales Support 2025

The support is aimed at making products produced under quality schemes visible in the market and raising consumer awareness of the uniqueness of these products through promotion and sales activities.

Check your compatibility

Agency	PRIA
Region	EU
Country	EE
Legal form	Company, NGO, Other
Start date	9 Nov 2024
End date	12 Mar 2025
Max funding	150,000 EUR
Coverage	Up to 70% of eligible costs

Grant application conditions

Applicant	An agricultural producer, a group or organization of agricultural producers, or a food processor producing a product under a quality scheme. A group of producers uniting entrepreneurs producing products with a designation registered under Regulation (EU) 2024/1143 of the European Parliament and of the Council. A group representing or uniting agricultural producers or processors of organically produced products under Regulation (EU) 2018/848 of the European Parliament and of the Council.
Project duration	The project must be implemented within three consecutive years from the decision of PRIA to approve the application.
Supported activities	Conducting market research Organizing an awareness campaign Organizing or participating in a fair Organizing a marketing event Visiting a fair Administrative costs and project management related to project implementation
Applicant requirements	The applicant's national tax debt, including interest determined by the tax authority's administrative act, is less than 100 euros, or the payment of the applicant's national tax debt is deferred. In the case of deferred payment of tax debt, the overdue tax debt has been paid in the prescribed amount. The applicant is not undergoing liquidation proceedings, has not been declared bankrupt by a court decision, and is not subject to forced termination or has no valid warning of deletion from the commercial register. The applicant has not received support from the state budget or other European Union or external funds, or other non-repayable state aid, for the same expense included in the application. The de minimis aid granted to the applicant or the entrepreneur receiving aid through the applicant in the three years preceding the granting of the aid must not exceed the de minimis aid ceiling of 300,000 euros together with the aid applied for.
Documentation	https://www.pria.ee/toetused/kvaliteedikavade-teavitus-ja-muugiedenduse-toetus-2025

Eligible expenses

Evaluation criteria

Business exclusions

An entrepreneur is considered to be in difficulty under at least one of the following conditions:

If it is a limited liability company that has lost more than half of its subscribed share or equity capital due to accumulated losses.

If insolvency proceedings covering all liabilities have been initiated against the entrepreneur at the request of creditors, or the entrepreneur meets the criteria for insolvency proceedings under national law.

If the entrepreneur's calculated financial leverage has been greater than 7.5 in the last two years and the EBITDA ratio to interest coverage is below 1.0.

If all partners in a partnership applicant do not meet state aid requirements.

If the entrepreneurs participating in the project do not meet the requirements of the state aid regulation and do not produce products under the quality scheme.

Reporting

Application process

Applications can be submitted in e-PRIA using an ID card, mobile-ID, or Smart-ID.

If the applicant submits an application to PRIA that is not compliant or does not contain all the necessary documents, there is an opportunity to correct the deficiencies during the application acceptance period by submitting an amendment application in e-PRIA.

The application is submitted to PRIA in accordance with the requirements set out in the regulation.

Application requirements